Any good company
reassesses their progress and strategy periodically. That's exactly
what we've done at Lindows.com, and I wanted to share with you a
couple of changes we're making.
The first change concerns the Internet Suite (Web, Mail & IM) in LindowsOS - The upcoming version 4.0 of LindowsOS will debut a
new browser, email and instant messenger, each with several new features our users have requested. Until now we've shipped with the
Netscape suite. Unfortunately, Netscape's development has slowed and necessitated a change.
Also, it's been tough for us to convince AOL
to fully embrace desktop Linux. Our expectation was they would enjoy the opportunity to move out from under Microsoft's OS which clearly
is partial to their own service MSN. Unfortunately, that's not been the way it has played out, so sadly we'll be losing the ability to
check AOL email from within our new mail client. But, on the positive side, we'll be bundling a net suite that offers
industry-leading features which will give LindowsOS users the best experience bar none! More on this next week when we talk about upcoming version 4.0.
The second change is our Name - No, we're not changing the
company name. That trial happens in December. Our attorney is
working hard and we've uncovered some hidden evidence which we look
forward to bringing to light. I can't predict we'll win, but I can
say we'll put on a very intriguing case against the richest company
in the world. The name we are changing is our "slogo," the tag-line
under our logo. When we first launched Lindows.com we wanted to
emphasize "choice" and our phrase was "Bringing Choice To The
Desktop Computer". Anytime there's only one choice, consumers
are going to be treated poorly (high cost, low levels of support).
Competition is what keeps our free market balanced. Well, I think
we've largely accomplished our goal of bringing choice to the
desktop. Today consumers do have a choice and can buy computers with
LindowsOS preinstalled from popular online retailers as well as mail
Now that we've helped crack open Microsoft's monopoly and consumers
finally have a "choice," we now feel the need to emphasize our most
important advantage over Microsoft...affordability. While
Microsoft claims their prices are affordable, they are pocketing
nearly a billion dollars of profit EVERY month. This means
consumers, schools and businesses are paying huge prices for
software. Paying over $400 per computer for an office suite is
not affordable. The advantage we have, because we are
Linux based, is we can put out a great product with just 50 people
vs. Microsoft's 50,000. Consequently, we can charge a small fraction
of the price they charge for software and still have a solid
business. Therefore, we have changed Lindows.com's tagline to
"The World's Most Affordable Software!" Of course, the
world's most affordable software will be powering the world's most
This is our commitment to consumers, to work diligently to always
provide the most affordable software available. Almost every
product category has an affordable line for value-conscious
consumers....airlines have Southwest and Jet Blue, department stores
have Wal-Mart, and so on. For almost any category you can think of,
there is a company dedicated to providing low-cost, high-value
services: cars, travel,
groceries, toothpaste, restaurants, you name it. Now that we've
been successful in helping form cracks in Microsoft's monopoly,
there can now arise a value-based, affordable line of software.
That's what Lindows.com's mission is, bringing you this new line of
To give you an idea of just how affordable we're making software,
take a look at a handful of the exciting, low-cost, high-quality software products we've added to our Click-N-Run Warehouse in the
last few weeks. These products would cost hundreds of dollars from
Microsoft - Makers of the World's Most Expensive Software!
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Moneydance - Great new personal finance manager, similar to
Intuit's Quicken. Retail Price: $29.95, only $19.95 to Click-N-Run Members.
Gambas - A graphical development environment, similar to
Visual Basic, for Linux and LindowsOS. FREE to Click-N-Run Members.
Realrekord - A RealPlayer Recorder with built-in radio
station database of hundreds of Internet stations. FREE to Click-N-Run
Orbz - An addictive, action arcade game for the whole family set
in a colorful 3D environment. Retail Price: $19.95, only $14.95 to
Elements Wallpaper - Collection of 30 breathtaking,
high-resolution wallpapers. FREE to Click-N-Run Members.
Look for our new slogo, "The World's Most Affordable Software!" to
start replacing our old one on our web site in the coming days.
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