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Michael's Minute: Gold On The Moon

I just returned from the LinuxWorld conference in San Francisco, the annual event that showcases all things Linux, with a few thoughts about the state of Linux.

There were a handful of big companies (Intel, Red Hat, Sun, HP, IBM, AMD) that have come to the undeniable realization that Linux will impact their businesses in a meaningful and positive way. The inherent cost advantage clearly illustrates that Linux adoption is just a question of “When?” not “If?” the impact will be felt.

Disappointingly, virtually all the companies exhibiting were focused on the server or the behind-the-scenes computers, not the computer sitting in front of the end-user.  Bringing Linux to its largest audience, the desktop, is the last chasm to be crossed – it is also the biggest segment that will have the largest impact due to the sheer volume of desktop users.  

But, when it comes to desktop users, Linux is like gold on the moon. There's tremendous value if you can figure out how to get there and bring the gold back to earth. LinuxWorld has always been about teaching people how to build their own rocket ship in their backyard with spare kitchen items. While there's a certain excitement for some in this endeavor, most people don't have the time or the skills for such an undertaking.  

To bring Linux to the desktop, organizations need to make the power of Linux accessible to earthbound humans in a point-and-click manner, bringing the gold to them. This is our goal at and there are other groups striving for this same end. In the last year, we have seen dramatic strides toward this goal. It's now easier to install Linux than any Microsoft operating system (see LindowsOS, for example, takes less than 5 minutes to install.  (Click here to download LindowsOS right now or order a CD and see for yourself.)

Using Click-N-Run, Linux users have leapt bounds over existing technology in ease-of-use when it comes to installing software. These are key components to bringing Linux down-to-earth and accessible to a wider audience. There are other companies making this a reality and we think it's time to showcase desktop Linux and educate people that Linux is now practical for the desktop.

In February of next year, on the 20th and 21st in San Diego, California, will be hosting the Linux Desktop Summit ( Companies and organizations dedicated to making Linux viable on the desktop will be coming together to showcase their efforts. If your organization is interested in reaching this audience, please sign-up for our mailing list and we'll notify you as more information becomes available. Anyone interested in deploying Linux for their everyday computer in business, school and home should take advantage of this opportunity to hear from actual companies and educational institutions about how Linux is, in a cost-effective way, fulfilling computing needs.

While is the lead sponsor, there will be a wide range of companies participating, including some of the largest hardware and software companies in the industry. One of the most prominent resources for desktop Linux users,  will be in attendance as they, and other supporters, share the same belief that the time is ripe for consumers to use Linux as their desktop interface.

Parties interested in attending Linux Desktop Summit can sign-up at Exhibitors interested in presenting product at the conference can sign-up at as well. This is an exciting time filled with positive change; we hope that you can be part of the excitement at the Linux Desktop Summit.

Michael Robertson

P.S. As a special thank you to all our Insiders who are helping us shape the direction of LindowsOS, we are allowing free admission to Linux Desktop Summit. Insiders also receive a TWO-year membership to the "Click-N-Run Warehouse" (a $198 value) for $99. You'll want to hurry though, as this offer ends with the General Release of LindowsOS later this year.

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