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Watch a Linux TV Commercial

For desktop Linux companies to be successful, we need to reach people who think slash and dot are just two punctuation terms. Mozilla ran a successful advertisement in the New York Times for the Firefox browser, but desktop Linux needs a richer presentation than black and white newsprint to convey the message. What better way to reach middle America or middle anywhere than with television advertisements?

View the full Firefox ad

Our marketing team is working on some television spots and they have put together a rough concept, which I would like Michael's Minute readers to view. In addition, I'm asking readers to get one other person to view the concept presentation and answer a brief survey. Ideally this person would not have familiarity with Linux. Viewers will be presented with a short online survey at the conclusion of this Minute. The input will help us craft the best advertisement possible and also measure potential effectiveness of TV promotions. Certain background data, such as computer experience and age classification, is also part of the survey so we can measure different responses from different groups.

The concept ad has been built using Flash for online viewing so you can watch it from the web browser of any flash-enabled computer. Naturally, we'd film and enhance any production that would be used on TV and the final product would be shorter and much more polished than this Flash concept presentation. We are also testing the audio track, so please make sure your computer has speakers and the volume is turned up. You will notice that it is longer than a traditional commercial because we're testing out several different messaging concepts in one piece.

Watch the commercial

Thanks for your help!

-- Michael

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