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Choice is Coming! Michael's Minute

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Michael's Minute: Choice is Coming!

When we started, we came up with the slogan "Bringing Choice to Your Computer." When you give consumers choices, their needs will be better met and they'll pay a lower price due to competition on all the products they buy. Even if consumers don't buy a product, they'll pay less for their Microsoft products because choice will keep Microsoft honest in their pricing. Microsoft admitted this in their latest SEC filings, "To the extent the open source model gains increasing market acceptance, sales of the company's products may decline, the company may have to reduce the prices it charges for its products, and revenues and operating margins may consequently decline."

It took us close to a year to build a product that was suitable for store shelves and that could gain market acceptance, but that's exactly what we're now witnessing. Here's what I mean:

When you buy a computer from an online retailer, many have an interface where you can customize your purchase. Dell offers more than 100 options to choose from on their line of computers. There are choices for everything, except for perhaps the most important component, the operating system. Here the buyer can only choose Microsoft. This needs to change. Consumers should be shown multiple options, along with the prices associated with each. (Most people think Microsoft Windows XP is free because they don't see the additonal costs it adds to the PC.) Well, several progressive retailers are providing choices to their customers now, including Walmart and The implementation is ideal because it has a pull-down list of operating system choices along with their respective costs, so the consumer knows exactly how each choice impacts their pocketbook and they can make an informed decision.

I predict more computer retailers will start giving consumers more choices and when they do, more people will opt to be "Microsoft free in 2003." Hey Dell, Gateway, HP, Toshiba, IBM, how about it? Select one affordable computer and offer it with LindowsOS or Microsoft Windows XP and see where consumers vote by their purchases. My prediction is that 12 months from now, all of those vendors will offer LindowsOS because a growing list of retailers like Walmart and Idot will compel them to, by taking increasingly larger slices of their business.

Another new choice that consumers have is to purchase the two CD set of LindowsOS Membership Edition at traditional retailers. Walmart has never sold a non-Microsoft operating system, until now. See The computer superstore, Fry's Electronics, has recently started stocking LindowsOS in every one of their more than 20 store locations as well. When comparing prices between Microsoft Windows XP and LindowsOS Membership Edition, remember that besides being a modern, easy-to-use operating system, LindowsOS Membership Edition includes an entire office suite and hundreds of other great software programs from the Click-N-Run Warehouse - all for one low price. 


California (Northern)
Palo Alto
San Jose

. California (Southern)
City of Industry
Fountain Valley
Manhattan Beach
San Diego
Woodland Hills

Las Vegas




And finally, wants more people to experience the LindowsOS choice. We're so sure that you'll be blown away by the 10 minute install and ease of use, that we're making LindowsOS available for the first time by itself for just $49. If you've always wanted to try LindowsOS, but never had a chance, here's your most affordable opportunity yet.

-- Michael, Inc. is a proud sponsor of the Desktop Linux Summit to be held in San Diego on February 20th and 21st. Companies, schools and individuals interested in learning how to deploy Linux on the desktop and save money at home, in schools or in business should attend. To learn more, visit
Media Registration, contact:

Please visit to answers questions you may have about LindowsOS or

Bringing Choice to Your Computer! is a consumer company that brings choice to computer users., Inc. was started by Michael Robertson, founder and former CEO of LindowsOS is a modern, affordable and easy-to-use operating system that allows users access to hundreds of applications via the Click-N-Run TM Warehouse. All applications in the Click-N-Run Warehouse ( are licensed on a lifetime, per-person or family basis and can be downloaded, installed and run with just one-mouse click. LindowsOS is presently available on LindowsOS Certified Computers ( being offered from Builder partners ( LindowsOS can be ordered on CD and/or downloaded at

LindowsOS and are trademarks of, Inc. Linux® is a registered trademark of Linus Torvalds. Microsoft® Windows operating system is a registered trademark or service mark of the Microsoft Corporation.


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