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The Linux Dilemma


Come see Clay Christensen's keynote speech at the Summit
There's no denying that Linux is sending disruptive waves through every segment of the technology business. The real question is how to capitalize on this transition to make it positive for your organization. I don't have all the answers which is why I invited Clay Christensen to this year's Desktop Linux Summit. The renowned author of the The Innovator's Dilemma and The Innovator's Solution will be giving a keynote at this year's event, enlightening us all about how we can benefit from the phenomenon of disruptive technology. If you haven't read Clay's book, he examines historic disruptive technologies to identify lessons and themes. I was struck by how those lessons fit what I'm witnessing on a daily basis with Linux. I hope to learn more from Mr. Christensen and even get some early insights from his upcoming third book called Seeing What's Next.

I hope by now you've signed up for the Desktop Linux Summit, which is on April 22nd-23rd. This Thursday-Friday event will be loaded with leading technology companies, dynamic speakers and computer enthusiasts all meeting in Del Mar, California for the 2nd annual event dedicated exclusively to Linux on the desktop. We've expanded the agenda to include even more fascinating speakers, and we've created new exhibit areas such as the gaming area and enterprise row to accommodate entertainment companies and enterprise software vendors. You won't want to miss this incredible event. Pre-registration ends this Friday after which prices go up so be sure and reserve your tickets now. Tickets are just $50 for complete access to this two-day event. This includes food and a goodie bag, making it an exceptional value.


Register for the 2004 Desktop Linux Summit
You'll hear from some of the leading technology and business minds during this event. Besides Clay Christensen, Jef Raskin, creator of the Apple Macintosh, will be speaking about bringing computers to the next level of usability. Doc Searls, who was one of the most popular speakers at last year's Desktop Linux Summit, is returning this year with a speech that promises to be even better. Doc is a well-known authority on how technology and business overlap. He is the co-author of "The Cluetrain Manifesto: The End of Business as Usual", which spent 13 months as #1 bestseller on Amazon.com, and he's also senior editor at Linux Journal.

Not only have we upped the ante for the speaker hall, but the exhibits promise to be bigger and better this year as well. GarageGames, who you might know as the publisher of games in the CNR Warehouse such as Marble Blast, Orbz and ThinkTanks, is co-hosting the Summit's Gaming Area. The Gaming Area will be filled with 10-20 fully-stocked computers from Sub300.com. There attendees will be able to sit down and play against each other, getting a feel for the power of Internet gaming on desktop Linux. In addition, Sub300.com will even be giving away one of the powerful computers from the Gaming Area.

Attendees can participate in the Builders Workshop on Thursday, April 22nd. The workshop is designed to show system builders how to develop their own Linux strategy to lower costs, satisfy customers and open new revenue streams. For all of your corporate and home office needs, make sure to check out booths from sponsors like Sun Microsystems, Red Hat, Novell, NeTraverse, Revelation Software, and others that will be showing off technology that will fill your business needs. Whether you are a novice and just want to see how easy and compatible StarOffice is for word processing and spreadsheets, or if you are an old pro and you want to talk to Red Hat about integrating Red Hat servers with your Linux desktops, the Summit is the place to go.

This year's Summit promises to have exciting speakers and awesome exhibits, so if you can make it to Del Mar, you should. I've already got my ticket, and I hope to see you there!

-- Michael

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